Topics without a clear audience.
You publish about your subject, but the topics do not address the problems your target clients need to solve.
THOSEPOSTS
Share your expertise on LinkedIn and Web to start conversations with potential clients.Share your expertise on LinkedIn and Web to start conversations with potential clients.
Plan LinkedIn posts and blog articles around your ideal clients. Create in your own voice, publish, and review who to contact.Plan LinkedIn posts and blog articles around your ideal clients. Create in your own voice, publish, and review who to contact.
ThosePosts is a LinkedIn and Web content outreach workspace for experts in their field with a voice to share.
Your ideal client profile (ICP) guides generated topic ideas and contact screening.
You bring the expertise and approve what goes out.
You review the content and approve messages before they are sent.
Strategy → Creation → Publishing → Engagement → Outreach
02 / Why attention does not always lead to clients
Your content needs to reach the clients you want.
Attention is useful when it comes from the right people. Plan for your ideal clients, then review the people who respond.
Common issues
Responses from people outside your ICP.
Likes and comments show interest. They do not tell you whether someone is a potential client.
Potential clients without follow-up.
Someone who matches your ICP responds. You need to identify them and decide how to start a conversation.
Your experience. AI help.
You provide the knowledge and you decide who to contact.
Bring your expertise, examples, and point of view. ThosePosts helps prepare the content. You review each draft and choose which conversations to start.
You provide
Your expertise, positioning, writing style, and examples from your work.
The app prepares
Topics for your ICP, drafts in your writing style, contact match scores, and personalized messages.
You approve
The content before publication and the messages before they are sent.
From expertise to client conversations.
Define your content plan
ICP guides topicsDefine your ICP, expertise, positioning, and content pillars. The app uses these to suggest topics.
Create and review content
ThosePosts AI Agents
Draft LinkedIn posts and blog articles in your voice. Choose a writing format, add your examples, and review the result.
Schedule your content
Plan posts, articles, and videos in one calendar. Review the schedule before publishing for optimum coverage.
LinkedInWebRespond to your audience
Same ICP scores contactsMonitor likes and comments. Reply to questions. Assess contacts against the same ICP used to plan your content. All from the app.
Contact potential clients
Still from the app, select contacts for outreach. Approve personalized messages and connection requests. Message sequences stop when a contact replies.
OutreachWrite, publish, and contact people in one app.
01 / 03
Write posts and articles.
Choose topics for your ideal clients, draft in your writing style, and add examples from your work. Use Contrarian, Transformation, Specific Insight, or Data Driven formats.Choose a topic for your ideal clients. Draft in your voice. Add an example only you could give.
Contrarian: Question a common belief.
Transformation: Explain a change and how it happened.
Specific Insight: Explain one useful observation.
Data Driven: Explain what the data shows.
Draft example · Illustrative
A payment reminder works better when the client can see the invoice number, due date, and next step in one place.
02 / 03
One calendar for posts, articles, and videos.
LinkedInWeb / BlogPlan LinkedIn posts, PDF carousels, videos, and blog articles together. Review publication dates and develop an existing post into a longer article.Plan LinkedIn posts and blog articles together. Set the dates. Review what goes out.
Publication calendar · Posts and articles · Video uploads · Avatar videos · Saved content
Calendar example · Illustrative
Monday: a LinkedIn post on payment reminders. Thursday: a blog article with the full follow-up process.
03 / 03
Find and contact potential clients.
Review people who respond against your ICP. Check their profiles and conversation history, then approve a relevant message. A match score helps you review; it does not guarantee buying intent.Review who responds and how they fit your ICP. Choose the contact. Approve the message.
Comment replies · Contact records · ICP match scores · Message sequences · Message approval · Reply tracking
Outreach example · Illustrative
You mentioned that invoices take time to chase. What part of your follow-up process is hardest to keep consistent?
Main features
One workspace for content and client conversations.
ThosePosts connects topic planning, content creation, publishing, engagement, and reviewed outreach. It is built for experts who sell services or specialist products.
Early access is in preparation. Product screens use illustrative sample data.
Publish posts to LinkedIn
Prepare LinkedIn posts and set publication dates in your calendar. Keep your content plan in one workspace.
Publish articles to your blog
Connect WordPress, or use a signed webhook to deliver articles to another publishing system. Custom systems need a compatible receiver.
LinkedIn carousels
Turn an idea into a PDF carousel for LinkedIn. Review the slides and plan it alongside your other posts.
LinkedIn videos and avatar videos
Upload a video, or connect your own HeyGen account for avatar videos. HeyGen rendering is billed through that account.
Send LinkedIn invitations
Send invitations directly from the app or as part of a sequence.
Answer LinkedIn messages
Reply directly from the app or through a sequence.
Create deeper expert blog content
Turn clustered LinkedIn posts into deeper articles that develop your expertise.
Combined LinkedIn and blog publishing
Plan and publish LinkedIn posts and blog articles together.
Develop useful expert articles
Expand a focused topic with your own examples and explanations. Review factual claims before publishing. Search visibility depends on the article and the website publishing it.
Automated reach sequences
Connect and follow up through LinkedIn sequences that stop when a contact replies.
Manual reach campaigns
Select potential clients and approve personalized messages and invitations.
Analytics: reach and engagement
Review reach and engagement to understand how your content performs.
For experts who sell services or specialist products.
Help potential clients understand your work before they contact you.
Consultants and advisors
Explain how you solve client problems. Share examples of your methods.
Coaches and subject experts
Explain what you teach. Answer questions from people who read your posts.
Business owners with specialist knowledge
Explain your specialist knowledge. Plan for the right audience and review relevant conversations.
Example: a consultant helps business owners manage late payments.
Define the ICP
Your ICP: owners of small service businesses. Your expertise: clear payment procedures.
Choose a topic
Choose “What a useful payment reminder includes.” Add an example from your own work.
Approve and publish
Check the wording and example. Approve the post and choose its LinkedIn publication date.
Read a response
An owner asks how to follow up without damaging the client relationship. You answer their question.
Review the ICP score
Review the contact’s profile and ICP match. Decide whether a conversation would be relevant.
Approve a message
Prepare a message about their question. Review it, then approve it before sending.
Use one idea to create a LinkedIn post, a blog article, and a message.
LinkedIn post: make one practical point about a payment reminder.
Before writing another reminder, check whether your client can find three things: the invoice number, the due date, and what to do next. A clear reminder gives them a simple action to take.
Blog article: expand that point into “A practical payment-reminder checklist.” Explain each field, show a sample message, and describe how to adapt it to the client relationship.
Follow-up: when someone asks a question, answer it first. Review their fit before proposing a conversation.
You mentioned that following up takes a lot of time. Which part is hardest to keep consistent: preparing the reminder, tracking replies, or deciding when to follow up again?
This example shows the workflow. It makes no claim about response rates or client acquisition.
FAQ & Product questions
What is ThosePosts?
ThosePosts is an early-access content and outreach workspace for consultants, coaches, and business owners. It brings ICP-led topic planning, LinkedIn and blog content, a publication calendar, and contact review into one workflow.
How is my ICP used?
The app helps you create your ideal client profile (ICP), or you can upload an existing one. Your ICP describes the people you want to reach. The same profile guides topic ideas and contact review. A contact match score is a review aid; it does not prove that someone wants to buy.
How does it use my writing style?
You provide your writing style, expertise, positioning, and examples. Drafting formats include Contrarian, Transformation, Specific Insight, and Data Driven. You review the wording and check factual claims before publication.
What do I approve?
You review content before publication and approve outreach messages before they are sent. You can also configure automated sequences to send connection requests and follow-up messages based on ICP scoring. Message sequences stop when a contact replies. You remain responsible for the content and the contacts you choose.
Which blogs can I connect?
The product includes a WordPress connection using the WordPress REST API and an application password. Other publishing systems can receive articles through a signed webhook, using a compatible receiver. Ghost and custom sites require that integration.
Can I use video?
You can upload your own video or connect your own HeyGen account for avatar videos. HeyGen rendering uses that account and is billed there. Review the video before scheduling it.
Can I turn a LinkedIn post into a blog article?
Yes. Develop a focused post into a longer explanation with examples, context, and practical steps. Review it as a separate article rather than simply reposting the short version.
Does ThosePosts guarantee leads or search rankings?
No. ICP matching helps you review relevance, and content preparation helps you develop your ideas. Client acquisition, search rankings, and AI citations depend on many factors. The examples on this page are illustrative, not measured customer results.
Your expertise deserves a wider audience.
Plan for your ideal clients. Publish in your voice. Start relevant conversations.